What is a Web Presence?

What is a web presence? How can you use one to increase your business and customer loyalty? In order to explain what a web presence is, we should first look to the definitions of what each word actually means. Let's consider the two following definitions:

Web: to cover with a web or network; a part of the Internet accessed through a graphical user interface and containing documents often connected by hyperlinks

Presence: the state of being present; current existence; a noteworthy quality of poise and effectiveness

Viewing the information above we can determine that a web presence is probably more than just a web page with some links and general content. A web presence is an existence on the world wide web that can include advertising on related sites, having links in search engine results, all the way down to a catchy logo or colors that people remember. Because a web presence is more than just having a web site with some general information, the site content and overall look & feel should be carefully considered. People using the web today want to feel cared about and just as important as people who walk into a brick and mortar store.

People have less and less time to shop around. Instead, today, online users are becoming smarter and more resourceful then ever by using web. Search engines, like Google, are very important. Search Engine Optimization or SEO is critical for traffic and search results placement. Many small businesses sustain their business just off search engine results. Email marketing and RSS are also useful tools that will allow you to communicate with your customers, with much less effort.

Some of today's major corporations are using the internet to acquire, support, advertise, and transact business with users. A few enterprise examples are Amazon, Overstock.com, Google, and
United Healthcare.

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